The Ultimate Story
Ultimate has a rich history. The first Ultimate angling products came on the market in 1990 and since then the Dutch brand has provided anglers from all disciplines with high-quality fishing tackle. For the first seven years, the Ultimate brand was sold from just one tackle shop, but demand for Ultimate products from other retailers grew strongly and Ultimate decided to continue as a wholesaler in 1990. In no time Ultimate products were available in almost every fishing tackle shop in the Netherlands and Belgium.
Ultimate was first known for its reliable and high-quality carp fishing assortment and quickly became a very popular name in the carp fishing market. Some products from this first series are still used by anglers today. The range partly consists of proven top-quality products that are still very popular, but now complimented with many new additions over the years. The most modern gadgets for carp fishing can now be found in the range. Ultimate has also expanded its range into other angling disciplines such as coarse fishing, predator fishing and sea fishing, for which it provides modern, fully-fledged product ranges. The design of Ultimate has kept up with the times, but anglers can still count on the trusted quality from back in the day.
A new owner stepped in to lead Ultimate in 2014, along with a large team of fishing enthusiasts. Since then, the brand has continued to expand and become an international success. Anglers from the Netherlands, Belgium, France, Germany, Austria, United Kingdom, Denmark, Poland, Spain and Italy are now fishing with Ultimate products and the number of countries continues to grow. These products are selected by a team of experienced anglers and product developers, ensuring that only the best products are included in the final range. This has made Ultimate into a brand that consists of high-quality products at the best possible prices. By doing this, the angler is supported in exercising their passion with affordable and reliable fishing equipment.
Ultimate: your passion, our tackle
The Ultimate Movie
Ultimate: your passion, our tackle.